![]() Captions are most effective when added as SRT files. Video sounds and captions are both optional, but recommended.The exception to the above is Stories they should be no more than 15 seconds long.Ad campaigns will typically perform best between 30 seconds to 1 minute in length, and typically keeping it under two minutes is the way to go for organic posts, though this varies heavily based on industry, audience, and what you’re creating. Video length must be between 1 second and 240 minutes long.Here’s the rest of the technical data that you need to know: The above all detail the technical requirements for video format, but there are a few other guidelines that brands need to follow. The Other Technical Requirements to Keep in Mind Your video can only look as great as the source material, after all. The highest resolution source video available avoid pillar boxing, or black bars.The technical suggestions they have include: This file type is a solid choice, as it will be high performing and is accepted by almost all other social platforms already.įacebook itself has also detailed other formatting guidelines that they’d recommend. While most file types on Facebook are supported, the best video format for Facebook is the MP4 file format ( similar to Instagram video). In this post, we’re going to take a close look at the best Facebook video format that you can use, why it matters, and how to get the best results from your videos every time. We’re enormous fans of Facebook video marketing here at Snappa, but we’ve always noticed that after all the work it takes to create a great Facebook video campaign, there’s one place that businesses often forget to pay attention. Native videos are also prioritized in the algorithm more than other content, and are given much higher reach than outbound links or potentially even text-only posts from your Page. They’re easily worth it, as 71% of Facebook users increased their social video viewing in the last year, and 60% more are expected to do within the next. Your Facebook videos require a lot of creativity and a lot of time to make, especially once you start looking at creating multiple videos back to back.
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